City of La Verne - Old News Fri, 23 Mar 2018 17:28:59 -0700 en-gb (City of La Verne) Tracking Santa Claus Through the Streets of La Verne In 1925, this long-time La Verne tradition began. Initially, the firemen distributed food to needy families on Christmas morning. It has grown to a citywide event where firefighters, family members, and volunteers deliver bags of candy, peanuts, and fruit to each and every child in the city on Christmas morning. The city is divided into seven separate routes with Santa and his crew working to complete the deliveries on each route by 2:00 pm (6 hours). With nearly 40 first-time volunteers helping us this Christmas, it will likely take us a little longer to make it to every community this year. Please be patient, we will do our best to make it to everyone's street. In an effort to keep you more informed, we will be launching the "La Verne Santa Tracker." For the first time, you will be able to locate the route that covers your area and see where Santa is currently.

You can start tracking Santa at 7:00 AM Christmas morning with this link:

Zone Maps:

Santa Tracker Route Zones 


]]> (La Verne Admin) Old News Thu, 21 Dec 2017 17:15:34 -0800
Proposed Water Rate FAQ
  • Why is the water rate increase being proposed today? The last, full adjustment to water rates occurred in 2009, which included adjustments to the meter charge, commodity charge, and other components of the rate.  Adjustments were also approved in 2012, 2013, and 2015, but only with respect to the commodity rate.
    1. How is the water rate calculated? As a municipality, the City follows the “Cash Needs” approach in developing its water rates.  Basically, the cost of operating the water system divided by the amount of water sold determines the water rate.  La Verne’s rate structure includes both a fixed meter charge and the commodity rate.
    1. What is a meter charge? The meter charge is a fixed, bi-monthly charge based upon the size of the water meter.  Revenue generated from the meter charge is intended to cover the water system’s fixed operating costs.  It is referred to as the “minimum service charge” on the bill.
    1. What is the commodity charge?  The commodity charge, also referred to as the unit charge, represents the amount of water consumed during the billing period.  Each unit represents 1,000 gallons of water.  For example, the average customer consumes 36 unit of water, which equals 36,000 gallons of water.  This charge is simply referred to as “Water Consumption” on a customer’s bill.
    1. What are the water system’s fixed operating costs? Simply stated, fixed operating costs are those activities and expenses that will be incurred regardless of the amount of water produced or sold.  These expenses include such things as personnel, insurances, permit fees, utilities, equipment rental, taxes, assessments from agencies the City buys water from, and other miscellaneous items.  In total, these fixed costs are approximately $3.5 million for fiscal year 2017/18.
    1. What are the water system’s variable costs? The majority of the water system’s expenditures are variable in nature; i.e. the expense is generally related to the amount of water produced.  This would include wholesale water purchases (which represent the bulk of the water system’s budget), purchased power, contractual maintenance, engineering, chemicals, construction materials, and a variety of smaller, assorted items.
    1. I understand the meter charge is increasing 40%, why so high? As noted in question #1, the meter charge is expected to generate sufficient revenues to cover the water system’s fixed operating costs.  At current levels, the meter charge only generates about 63% of the revenue necessary.  The new rates will cover close to 90% of the fixed operating costs.  It should also be noted that the 40% increase translates into a $5 to $7 monthly increase for 92% of the water system’s customers.
    1. How much is the commodity rate increasing? The water commodity or unit rate is proposed to increase $0.27 per thousand gallons for the base water rate.  This is roughly an 8% increase over the current base water rate.
    1. What happens to the commodity rate if the meter charge was left unchanged? If the meter charges were to remain at their current levels, the commodity rate would have to increase $0.66 per thousand gallons to generate sufficient revenue needed to operate the water system.  This would also increase the risk of revenue shortfalls (or surpluses) due to the highly variable nature of water sales.
    1. What is a fire service charge? The fire service charge is for buildings that have fire suppression systems and are connected to the City’s water system, generally only commercial and industrial properties.  If you are charged this, it is shown as a separate line on your bill.  The fee is assessed for ensuring the availability of adequate water pressures and volume to support the fire suppression system.
    1. What is an “Added Unit” charge? The added unit charge is assessed on accounts such as apartment complexes and commercial accounts with more than one store.  The demand from these “added units” can place additional stresses on the water system.  It also limits the number of actual, metered connections to the pipe.
    1. Why was the public notice mailed so early? State law requires that a public notice of the rate adjustment be provided no less than 45 days prior to the scheduled hearing.  State law also specifies the information that must be included in the notice.
    1. Are water rates being increased to “balance” the City’s general budget?   The City’s water system is an independent and restricted fund known as an enterprise fund.  It is a self-supporting operation that uses a separate accounting and financial reporting system.  As an enterprise fund, state law prohibits a city from using its enterprise funds to support general city services.
    1. What is the General Fund Support Transfer? Nearly all general City operations from police to finance provide some level of support to the water fund.  The water division pays for these services through the General Fund Support Transfer.  Examples of services provided include:  the street division repairs the roadway following water division repairs that impact the street; the police department provides 24 hour emergency dispatch services for the water division; and the finance department provides payroll, accounting, and financial reporting services. 
    1. If I’m an average customer, how much will my total bill increase? Close to ninety-two percent of the City’s customers are served by a 1” or smaller meter and an average customer uses 36 units of water every two months.  This average customer will see an overall increase of $24.32 each bill (every two months), which is a 15.7% increase.
    1. Water sales were slowed by the recent water shortage, is this causing the increase? Water sales were indeed lower due to mandatory water conservation; however, reduced water sales have little, if anything, to do with this increase.  This increase reflects the cost of doing business during the coming year and water availability is expected to be normal.  The recent water conservation was imposed upon the City by the state and limits were thus imposed upon our customers.  This rate increase was scheduled for last year, but postponed to ease the burden of conservation and excess use penalties upon our customers.

    Download this Article:  Proposed Water Rate FAQ



    ]]> (La Verne Admin) Old News Thu, 17 Aug 2017 10:30:53 -0700
    Annual State of the City Presentation - 2017 Mayor Don Kendrick presented the annual State of the City Address at the Meeting House at Hillcrest at a luncheon on Thursday, January 26th. Mayor Kendrick bragged about some of the City’s successes in 2016 and presented an overview of what’s to come in 2017. Please click on the link to view the presentation.

    View Presentation:  2017 State of the City Presentation

    ]]> (La Verne Admin) Old News Tue, 09 May 2017 11:13:27 -0700
    City Council decides against placing a sales tax measure on the March 2017 Ballot During their Strategic Planning Session in January of this year, the City Council determined that addressing the ongoing budget shortfall and infrastructure funding needs would be their highest priority in the coming years. As such, staff was directed to bring back information needed to understand the issues associated with placing a revenue measure on the March 2017 ballot.  Since that time, staff and the City Council have taken a number of steps with that goal in mind.  On November 21, 2016, the Council considered an item on the agenda that, if approved, would have placed a ballot measure asking voters if an additional ¼ percent sales tax should be collected in La Verne.  If approved, the additional sales tax revenue would have generated an estimated $1M annually to address the City’s needs.

    However, the City Council opted to take no action at this time for several reasons.   Voters approved two countywide measures on the November ballot that will generate approximately $500-$600k in annual funding for the City of La Verne to address infrastructure and park improvement needs in the city.  Proposition M is a ½ cent sales tax measure that will fund the Gold Line extension through La Verne and provide local funding for our streets.   Proposition A is a countywide property tax that will provide local funding for our parks.  The City Council agreed that it was unfair to ask the residents to contribute more at this time and opted to postpone any action to see if the remaining budget gap can be achieved without asking the voters for more funding.   The City Council is hopeful that the Gold Line will fuel economic development in that area of town which will in turn increase revenue to the City of La Verne.  The residents of La Verne are very generous and willing to support the quality of life in La Verne and the City Council and staff are grateful for their support.

    For more Information contact:
    Teri Baker
    Assistant to the City Manager
    City of La Verne
    (909) 596-8726

    ]]> (La Verne Admin) Old News Tue, 09 May 2017 11:07:48 -0700
    Notice Regarding the Tentative Ruling on the City of Claremont’s Action to Acquire Golden State Water’s Operations On November 10, Los Angeles Superior Court Judge Fruin issued his tentative ruling on the City of Claremont’s action to acquire Golden State Water’s operations in the City of Claremont.  Although the City of La Verne was not a party to this proceeding, we have agreed to assist the City of Claremont by operating the water system if they are successful in acquiring it.  During the trial, Golden State Water challenged the ability of La Verne to operate the Claremont water system.  We feel it is necessary that our residents and customers be aware of the following facts:

    Judge Fruin's tentative decision unfortunately does not reflect a complete picture of La Verne's water operations.  While La Verne did indeed experience some water quality concerns in the past, they were responded to immediately and to the complete satisfaction of state health department regulators. 

    Golden State Water Company’s assertion and Judge Fruin’s agreement that La Verne households built before 1986 were exposed to elevated lead levels between August 31, 2006 and June 24, 2013 is exaggerated and not supported by the facts.  The California Department of Public Health (CDPH) received La Verne’s reports during these years and only in 2012 did the CDPH find La Verne to be out of compliance with the Lead and Copper Rule.  Further, the ruling notes all residences built before 1986 were impacted, yet the sample pool for the Lead and Copper Rule specifically requires testing only on residences served by lead service lines or constructed with copper pipes and lead solder after 1982, but before 1986, therefore, not all residences built before 1986 could have been affected.  No lead service lines are in use in La Verne.

    Judge Fruin noted in his decision that "La Verne is not as qualified as Golden State to maintain the safety and reliability of water provided in the Claremont service area."   The Judge supports this conclusion, as stated in the tentative ruling, "the City (of Claremont) did not at trial offer evidence to explain La Verne’s errors in testing and reporting lead exceedances and the E. coli episode in La Verne’s drinking water nor any practices that La Verne has put in place to avoid such mishaps in the future."  In fact, La Verne staff testified in detail about the incidents and measures taken by the City of La Verne to remedy the situation.

    The fact is the City of La Verne has undertaken a number of water system improvements to further enhance our water quality and reliability.  La Verne has conducted an extensive evaluation of its water system operations and water quality and such efforts remain ongoing.  Based upon these evaluations, La Verne has taken a number of steps to improve water quality including the addition of corrosion control and enhanced disinfection systems, blending mixers within our reservoirs, revised operating procedures to reduce water age throughout the system, and increased sampling and monitoring for specific water quality characteristics related to nitrification and pH control.  We are also instituting additional review of our annual Consumer Confidence Reports to improve minor reporting inaccuracies contained in previous issues.

    We want our customers to rest assured that the City of La Verne is committed to providing the best water quality and most consistent service reliability.  If our customers have any questions about their water quality, please contact the customer service division at 909-596-8744.

    Although Golden State Water Company brought forward two water quality issues during trial, the City’s response to each issue were not addressed in the Judge’s ruling.  Following are the details of each and the specific actions taken by the City:

    2011 E. Coli Issue

    In September 2011, routine bacteriological testing confirmed the presence of E. coli bacteria in the City’s Zone 5 pressure zone affecting 180 residences.  A positive sample for E. coli in drinking water indicates the potential presence of other pathogens and represents a significant health risk.  In response, the City took immediate action to increase disinfection levels within the Marshall Canyon reservoir and affected distribution pipelines.  This effort, coupled with pipeline flushing, cured the issue and the full system was back on line within two days.  Concurrent inspections found no human or animal intrusion into the water infrastructure.

    Our subsequent evaluation determined the issue spawned from a nitrification episode within the Zone 5 pressure zone; however, no specific source was determined for the E. coli bacteria.  Nitrification degrades the disinfection residuals within the system and can lead to bacteriological contamination.  The city has since developed a nitrification monitoring plan, prepared by Malcolm Pirnie/Arcadis Consultants, which is used by staff to monitor the signs and indicators of a nitrification occurrence.  This plan also includes measures to mitigate conditions should the onset of a nitrification episode be noted.  

    Additionally, a Residual Control Disinfection System was installed at the Plateau Reservoir #2 to keep the chloramine levels high and stable within the upper zones of the water distribution system.  This includes Marshal Canyon Reservoir.  An anhydrous ammonia feed has been added as well to the disinfection system at the Amherst Treatment plant and is designed to match the chlorine to ammonia ratio (chloramine) that is being provided in waters received from the Three Valleys Municipal Water District (TVMWD). 

    Lead and Copper Exceedance

    Initial testing results for lead and copper in 2006 and 2009 demonstrated elevated levels of lead in a number of samples.  However, specific instructions must be followed to obtain a valid sample and our follow up review uncovered a variety of sampling errors.  These sample results were invalidated with the approval of local heath regulators and repeat samples were obtained.  Ultimately, the lead and copper results for 2006 and 2009 were both found to be within limits and compliant.

    Testing for lead and copper in July 2012 revealed lead levels exceeded the action level of 15 parts per billion (ppb) at the 90th percentile sample resulting in a notice from the CDPH.  This exceedance triggered a number of actions by the City including preparation of a corrosion control study.  The study, which was performed by Hazen Sawyer Consulting, evaluated the city’s water quality parameters typically associated with lead leaching.  The evaluation concluded that nitrification was likely exacerbating already low pH values in groundwaters pumped from the Live Oak Basin resulting in slightly corrosive water.

    In response to these findings, the City increased the type and frequency of water samples collected throughout the distribution system.  This enhanced monitoring is specific to managing pH changes in the water.  An automatic analyzer has also been installed at the Amherst Treatment plant to monitor pH values of water leaving the plant, which treats groundwater pumped from the Live Oak basin.  Treated water from the Amherst plant is also blended with less aggressive imported water from TVMWD to increase the pH.  In addition to the aforementioned, a Poly/Ortho Phosphate chemical feed was recently added to the Fifth and White facility, which will increase pH levels from the White Avenue treatment facility.     

    Download the Public Notice here:  Notice Regarding Tentative Ruling on the City of Claremont's Action to Acquire Golden State Water's Operations


    For more Information contact:
    Teri Baker
    Assistant to the City Manager
    City of La Verne
    (909) 596-8726


    ]]> (La Verne Admin) Old News Tue, 09 May 2017 09:24:31 -0700
    Westways Magazine Features La Verne in their Publication Featured in the September 2016 issue of AAA Westways Magazine, DayTrip takes the reader through a bit of the history of our great city describing La Verne as a “tranquil place.” The article recognizes several wonderful places to visit, such as the University, Heritage Park, and Marshall Canyon Trail. Several local restaurants are featured as well. Check it out at:


    ]]> (La Verne Admin) Old News Tue, 09 May 2017 09:18:51 -0700
    University of La Verne Proposed Parking Structure The University of La Verne has filed a Development Application to construct a 940 space parking structure on the University of La Verne campus.  The proposed parking structure is anticipated to be four-stories tall with five levels of parking holding 940 vehicles, with office space for the Campus Safety Department on the ground floor.  The parking structure will replace an area of existing surface parking in Parking Lot D located at 2021 D Street and be located ten feet from the University’s southern property line.  The parking structure will span between the Super Tents on the west and Leo Park on the east.  Vehicle access to the parking structure will be from two existing driveways one on D Street between Leo Park and Vista La Verne Residence Hall, and the other on Second Street between the Campus Center and Hanawalt House.  In an effort to help the community visualize the location and height of the proposed parking structure the University installed flags during the week of August 17th.  The flags were put into place using construction boom lifts to the 45’-7” height of the parking structure and ran the length of the structures south side.


    The project is currently in the environmental review phase with the Draft Initial Study-Mitigated Negative Declaration out for public review, copies of the environmental study are available for public review at Planning Department Counter in City Hall and at the La Verne Library, a digital copy can be found on the City’s website by clicking here - ULV Parking Structure IS-MND Public Draft.  Public comments on the draft environmental study can be submitted until August 31, 2015.  The project is scheduled for public hearing before the Planning Commission on September 9, 2015 at 6:30 p.m. in the Council Chambers.  If you have any questions about the proposed parking structure please contact Associate Planner, Rafferty Wooldridge at (909) 596-8706.


    ]]> (La Verne Admin) Old News Wed, 19 Aug 2015 15:43:09 -0700
    Attracting Business Development La Verne Economic Development LogoEvery city has a different approach to economic development.  Should a city choose a relaxed approach, it would wait to see which businesses choose to come into the city. On the other hand, a city can have a more aggressive approach and recruit potential businesses to come to the city. Either way, the importance of establishing a strong business core is essential to the financial stability of a city.

    The City of La Verne established an Economic Development Subcommittee, comprised of Council members and staff, for the purpose of developing the best ways to promote La Verne as a destination for new businesses. This subcommittee has an important job because sales tax is a key revenue stream that enables the City to provide essential services.  Ensuring the right mix of retailers can better maximize that revenue stream.

    While La Verne enjoys a relatively low vacancy rate, this subcommittee is continually looking at the best methods to market the City.  Multiple measures have been implemented to help promote the community and attract retailers that are believed to be the “right fit.”  These tools include creation of a marketing brochure highlighting the major advantages of locating of business in La Verne, working with shopping center managers to make direct contact with sought-after retailers, development of an interactive mapping tool on the City website to easily identify all available retail locations, and, in select cases, being prepared to offer economic incentives to entice the most preferred businesses. 

    When a business decides to locate in La Verne, the first step is to see if the proposed use is permitted by the zoning for the property.  La Verne has several different zones throughout the City, and each of those zones has a list of permitted uses, conditional uses, and prohibited uses.  The City's zoning code cannot regulate the quality of the type of business (i.e. a "discount" store vs. a "upscale" store), but can only list type of use such as "retail sales." 

    If a use is permitted, the business only needs to obtain a certificate of use and occupancy and a business license, both of which are ministerial and required for every business.  If a use is conditional, it requires a Conditional Use Permit, which is reviewed in a public hearing before the Planning Commission.  This discretionary process allows the Planning Commission to approve the use with specific conditions to address any concerns that are raised about the business, or deny the business from locating at that location based on concerns about the public health, safety, and welfare.  Property owners within 300' of the site are required to be noticed of the request for a conditional use permit and the public hearing for the proposed use, and a notice is also required to be published in the local newspaper.  If a use is prohibited, the use is not allowed at that location.

    From start to finish, economic development and attracting businesses to meet the desires and needs of the community is quite a process. If you know of a business that is a good match to La Verne, please direct them to the Community Development Department at (909) 596-8706.


    News Release Provided By: Jeannette Vagnozzi, City of La Verne

    ]]> (La Verne Admin) Old News Wed, 02 Apr 2014 11:28:25 -0700
    The City of La Verne Unveils Web Site for Business Development The City of La Verne is pleased to announce the launching of a new section of the City web site specifically designed for business developers.   Anyone interested in commercial development or opening a business in La Verne can use this comprehensive tool to find the perfect location at click of a button.  Users can navigate through basic property information including lot size, building size, zoning designation, traffic counts, broker information, and essential demographics.  

    Last year the City began its effort of promoting La Verne as a business destination and this is another component of that campaign.  The purpose of making this inventory available to prospective businesses and developers was to help fill vacancies and keep our commercial corridors not only active, but thriving.  

    This new section can be accessed by visiting the City’s website at and browsing the “Economic Development” section of the Businesses menu.

    News Release Provided By:  Jeannette Vagnozzi, City of La Verne


    ]]> (La Verne Admin) Old News Thu, 13 Mar 2014 17:12:16 -0700
    The City of La Verne Mourns the Passing of Long Time Council Member La Verne City Council Member Robert Rodriguez, well known for his lifetime of service and joyful spirit, passed away on July 6, 2013.  He was 83 years old.

    A lifelong La Verne resident, Robert graduated from Lincoln Elementary School (later renamed Roynon Elementary School), Bonita High School, and earned both his bachelor’s (’65) and master’s degree (’90) from the University of La Verne.

    Robert’s lifetime of public service began in the United States Army from 1951 to 1953.  He served in the 2nd Infantry in the Korean Conflict.  He earned the Korea Conflict Medal with one Bronze Star, the United Nations Service Medal, and the Combat Infantry Medal.

    In 1953 Robert became the first Mexican-American police officer hired by the Pomona Police Department. During his twenty-seven years of honorable service he worked patrol, gang detail, detective bureau, community liaison, and a variety of positions before retiring at the rank of Lieutenant.  He then joined the University of La Verne as Director of Administrative Services from 1983 to 1996.

    In 1982, Robert was elected to the La Verne City Council.  His continuous thirty-one years of service earned him the distinction of the longest serving elected official in the City’s history.  Robert’s community service included past positions on the Board of Directors for David and Margaret Home for Girls and Le Roy Haynes Center, and the Board of Directors of Brethren Hillcrest Homes. He was the representative to the California League of Cities and California Joint Powers Insurance Authority.  More than anything, Robert wanted to ensure that the residents of La Verne were proud of the community and received quality services. He listened to the concerns of every resident who approached him and helped whenever possible.

    “Robert loved this City and was honored to serve the City.  He often joked that he was the ‘self-proclaimed Pride of La Verne,’ but in reality it was very true,” said La Verne Mayor Don Kendrick.  “No one epitomized the ‘Pride of La Verne’ like Robert. We take great pride in his extraordinary example of selfless service, unwavering dedication, and good-natured spirit.” 

    Former Mayor Jon Blickenstaff, echoed similar sentiments. “It was my sincere pleasure to sit next to Robert at the dais for twenty-seven years and to witness first-hand his dedication to the community,” said Blickenstaff.  “It showed in every decision he made. He cared about this community and wanted to be part of upholding the traditions and making it the special place it is today.”

    Robert is preceded in death by his parents, Eliseo and Concha Rodriguez, and two sisters, Betty and Alice.  He is survived by his wife of 51 years, Fran; their five children, Jeff, Roberta, Jennifer, Lisa, and Lynda; eight grandchildren; and siblings Genevieve, Jay, and Richard.  Funeral services will be held at the La Verne Church of the Brethren on Thursday, July 11, 2013, at 10:30 a.m. with a reception to follow at the La Verne Community Center, 3680 D Street in La Verne. A private interment will be held for family only at the La Verne Cemetery.  The family has requested that in lieu of flowers donations may be made to the La Verne Veterans Memorial, care of City of La Verne, 3660 D Street, La Verne, CA 91750.



    For more Information contact:
    Jeannette A. Vagnozzi
    Assistant to the City Manager
    City of La Verne
    (909) 596-8735

    ]]> (La Verne Admin) Old News Mon, 08 Jul 2013 09:47:04 -0700