City of La Verne - Old News Tue, 23 Oct 2018 05:27:20 -0700 en-gb (City of La Verne) Tracking Santa Claus Through the Streets of La Verne In 1925, this long-time La Verne tradition began. Initially, the firemen distributed food to needy families on Christmas morning. It has grown to a citywide event where firefighters, family members, and volunteers deliver bags of candy, peanuts, and fruit to each and every child in the city on Christmas morning. The city is divided into seven separate routes with Santa and his crew working to complete the deliveries on each route by 2:00 pm (6 hours). With nearly 40 first-time volunteers helping us this Christmas, it will likely take us a little longer to make it to every community this year. Please be patient, we will do our best to make it to everyone's street. In an effort to keep you more informed, we will be launching the "La Verne Santa Tracker." For the first time, you will be able to locate the route that covers your area and see where Santa is currently.

You can start tracking Santa at 7:00 AM Christmas morning with this link:

Zone Maps:

Santa Tracker Route Zones 


]]> (La Verne Admin) Old News Thu, 21 Dec 2017 17:15:34 -0800
Annual State of the City Presentation - 2017 Mayor Don Kendrick presented the annual State of the City Address at the Meeting House at Hillcrest at a luncheon on Thursday, January 26th. Mayor Kendrick bragged about some of the City’s successes in 2016 and presented an overview of what’s to come in 2017. Please click on the link to view the presentation.

View Presentation:  2017 State of the City Presentation

]]> (La Verne Admin) Old News Tue, 09 May 2017 11:13:27 -0700
Westways Magazine Features La Verne in their Publication Featured in the September 2016 issue of AAA Westways Magazine, DayTrip takes the reader through a bit of the history of our great city describing La Verne as a “tranquil place.” The article recognizes several wonderful places to visit, such as the University, Heritage Park, and Marshall Canyon Trail. Several local restaurants are featured as well. Check it out at:


]]> (La Verne Admin) Old News Tue, 09 May 2017 09:18:51 -0700
Attracting Business Development La Verne Economic Development LogoEvery city has a different approach to economic development.  Should a city choose a relaxed approach, it would wait to see which businesses choose to come into the city. On the other hand, a city can have a more aggressive approach and recruit potential businesses to come to the city. Either way, the importance of establishing a strong business core is essential to the financial stability of a city.

The City of La Verne established an Economic Development Subcommittee, comprised of Council members and staff, for the purpose of developing the best ways to promote La Verne as a destination for new businesses. This subcommittee has an important job because sales tax is a key revenue stream that enables the City to provide essential services.  Ensuring the right mix of retailers can better maximize that revenue stream.

While La Verne enjoys a relatively low vacancy rate, this subcommittee is continually looking at the best methods to market the City.  Multiple measures have been implemented to help promote the community and attract retailers that are believed to be the “right fit.”  These tools include creation of a marketing brochure highlighting the major advantages of locating of business in La Verne, working with shopping center managers to make direct contact with sought-after retailers, development of an interactive mapping tool on the City website to easily identify all available retail locations, and, in select cases, being prepared to offer economic incentives to entice the most preferred businesses. 

When a business decides to locate in La Verne, the first step is to see if the proposed use is permitted by the zoning for the property.  La Verne has several different zones throughout the City, and each of those zones has a list of permitted uses, conditional uses, and prohibited uses.  The City's zoning code cannot regulate the quality of the type of business (i.e. a "discount" store vs. a "upscale" store), but can only list type of use such as "retail sales." 

If a use is permitted, the business only needs to obtain a certificate of use and occupancy and a business license, both of which are ministerial and required for every business.  If a use is conditional, it requires a Conditional Use Permit, which is reviewed in a public hearing before the Planning Commission.  This discretionary process allows the Planning Commission to approve the use with specific conditions to address any concerns that are raised about the business, or deny the business from locating at that location based on concerns about the public health, safety, and welfare.  Property owners within 300' of the site are required to be noticed of the request for a conditional use permit and the public hearing for the proposed use, and a notice is also required to be published in the local newspaper.  If a use is prohibited, the use is not allowed at that location.

From start to finish, economic development and attracting businesses to meet the desires and needs of the community is quite a process. If you know of a business that is a good match to La Verne, please direct them to the Community Development Department at (909) 596-8706.


News Release Provided By: Jeannette Vagnozzi, City of La Verne

]]> (La Verne Admin) Old News Wed, 02 Apr 2014 11:28:25 -0700
The City of La Verne Unveils Web Site for Business Development The City of La Verne is pleased to announce the launching of a new section of the City web site specifically designed for business developers.   Anyone interested in commercial development or opening a business in La Verne can use this comprehensive tool to find the perfect location at click of a button.  Users can navigate through basic property information including lot size, building size, zoning designation, traffic counts, broker information, and essential demographics.  

Last year the City began its effort of promoting La Verne as a business destination and this is another component of that campaign.  The purpose of making this inventory available to prospective businesses and developers was to help fill vacancies and keep our commercial corridors not only active, but thriving.  

This new section can be accessed by visiting the City’s website at and browsing the “Economic Development” section of the Businesses menu.

News Release Provided By:  Jeannette Vagnozzi, City of La Verne


]]> (La Verne Admin) Old News Thu, 13 Mar 2014 17:12:16 -0700
The City of La Verne Mourns the Passing of Long Time Council Member La Verne City Council Member Robert Rodriguez, well known for his lifetime of service and joyful spirit, passed away on July 6, 2013.  He was 83 years old.

A lifelong La Verne resident, Robert graduated from Lincoln Elementary School (later renamed Roynon Elementary School), Bonita High School, and earned both his bachelor’s (’65) and master’s degree (’90) from the University of La Verne.

Robert’s lifetime of public service began in the United States Army from 1951 to 1953.  He served in the 2nd Infantry in the Korean Conflict.  He earned the Korea Conflict Medal with one Bronze Star, the United Nations Service Medal, and the Combat Infantry Medal.

In 1953 Robert became the first Mexican-American police officer hired by the Pomona Police Department. During his twenty-seven years of honorable service he worked patrol, gang detail, detective bureau, community liaison, and a variety of positions before retiring at the rank of Lieutenant.  He then joined the University of La Verne as Director of Administrative Services from 1983 to 1996.

In 1982, Robert was elected to the La Verne City Council.  His continuous thirty-one years of service earned him the distinction of the longest serving elected official in the City’s history.  Robert’s community service included past positions on the Board of Directors for David and Margaret Home for Girls and Le Roy Haynes Center, and the Board of Directors of Brethren Hillcrest Homes. He was the representative to the California League of Cities and California Joint Powers Insurance Authority.  More than anything, Robert wanted to ensure that the residents of La Verne were proud of the community and received quality services. He listened to the concerns of every resident who approached him and helped whenever possible.

“Robert loved this City and was honored to serve the City.  He often joked that he was the ‘self-proclaimed Pride of La Verne,’ but in reality it was very true,” said La Verne Mayor Don Kendrick.  “No one epitomized the ‘Pride of La Verne’ like Robert. We take great pride in his extraordinary example of selfless service, unwavering dedication, and good-natured spirit.” 

Former Mayor Jon Blickenstaff, echoed similar sentiments. “It was my sincere pleasure to sit next to Robert at the dais for twenty-seven years and to witness first-hand his dedication to the community,” said Blickenstaff.  “It showed in every decision he made. He cared about this community and wanted to be part of upholding the traditions and making it the special place it is today.”

Robert is preceded in death by his parents, Eliseo and Concha Rodriguez, and two sisters, Betty and Alice.  He is survived by his wife of 51 years, Fran; their five children, Jeff, Roberta, Jennifer, Lisa, and Lynda; eight grandchildren; and siblings Genevieve, Jay, and Richard.  Funeral services will be held at the La Verne Church of the Brethren on Thursday, July 11, 2013, at 10:30 a.m. with a reception to follow at the La Verne Community Center, 3680 D Street in La Verne. A private interment will be held for family only at the La Verne Cemetery.  The family has requested that in lieu of flowers donations may be made to the La Verne Veterans Memorial, care of City of La Verne, 3660 D Street, La Verne, CA 91750.



For more Information contact:
Jeannette A. Vagnozzi
Assistant to the City Manager
City of La Verne
(909) 596-8735

]]> (La Verne Admin) Old News Mon, 08 Jul 2013 09:47:04 -0700
24 Hour City Hall Now Available 24 Hour City Hall

Have you ever wanted to report a street light out, but kept forgetting to call until you once again noticed the light was out and City Hall was closed?   Now you can submit requests for service to the City of La Verne at your convenience.

The City of La Verne is now offering an option for residents to report issues without having to call or come into City Hall.  The new “24 Hour City Hall” is available on the City’s web site ( and allows users to report routine issues such as street light outages, the need for graffiti removal, tree requests, and more.  Previously, residents had to report issues or make requests in person or over the phone.  If City Hall was closed, residents were not able to communicate their non-emergency issues.

24 Hour City Hall is not meant for emergency situations such as water line breaks or life threatening circumstances.  When faced with emergency instances, residents should call 911.

The 24 Hour City Hall is an interactive system that allows users to report issues, make requests, and check the status of those requests anytime, 24 hours a day.  Users simply click on the 24 Hour City Hall icon on the City’s home page,, to use the request form.  Once there, users are able to fill in the vacant fields or boxes that provide the City with facts like a description of the request, the location, and follow up contact information.  When the necessary form is completed, users will receive a request number to track the request’s status.  Once submitted, issues will be sent to the appropriate City personnel and will be addressed within a reasonable time span.  This program is available for residents to more easily and readily communicate with any City department in the hopes of making services more efficient and responsive. 

For any questions regarding the 24 Hour City Hall system, please contact La Verne Customer Service at (909) 596-8744.

]]> (La Verne Admin) Old News Wed, 11 Jul 2012 10:48:07 -0700