La Verne

City of

Primary Trade Area Highlights

2010 Consumer Spending

Segment Per Household Cumulative Market
Apparel $ 2,043 $ 114 million
Computers $ 268 $ 15 million
Entertainment/Recreation $ 3,981 $ 221 million
Food Away from Home $ 3,810 $ 212 million
Household Furnishings/Equipment $ 2,248 $ 125 million
TV/Video/Audio $ 1,430 $ 80 million
All Retail Goods $ 28,243 $ 1.6 billion
 

Retail Demand

The 33.6-mile trade area is a $1.6 billion dollar market that is notably underserved, despite existing retail development in La Verne and its neighboring communities. Sales tax leakage for both the city and the trade area demonstrates a demand that far outstrips the retailers present in the marketplace. This gap represents a $153 million opportunity for site selectors seeking locations in the furniture and home furnishings, electronics/appliances, building materials/gardening, health/personal care, clothing/accessories, and sporting goods/hobbies sectors. The major tapestry segments for these consumers are Pleasant-Ville, Wealthy Seaboard Village, and Urban Villages.


Retail Sales Leakage

Segment Gap Leakage Factor*
Furniture/Home Furnishings $ 40.8 million 54.1
Electronics/Appliances $ 25.1 million 42.0
Health/Personal Care $ 16.8 million 25.3
Clothing/Accessories $ 49.9 million 40.4
Sporting Goods/Hobbies $ 8.6 million 25.3

Sources: All data derive from the following sources: Esri Business Analyst, HdL Companies, Caltrans
* The leakage factor is a measure of the relationship between supply and demand that ranges from +100 (total leakage to -100 (total surplus)