La Verne

City of

Experience the La Verne Marketplace

The La Verne marketplace represents a stand out opportunity in the most dynamic retail environment in Southern California, Los Angeles County’s San Gabriel Valley. La Verne’s retail sales are robust and 4th quarter 2011 retail sales within the City:

  • Are up 11.3% over the prior year, better growth than Pasadena, Monterey Park, West Covina, and Claremont.
  • Outpace Los Angeles County (6.9%), Southern California (7.6%), and California (7.6%)
  • Rank 16th overall for retail sales growth in Los Angeles County.
  • Rank 5th among the San Gabriel Valley’s 31 cities.

The first quarter of 2012 is in line with this trend, up 10.2% over the prior year. Eager consumers are driving this growth, particularly in the market categories of

  • furniture and home furnishings (up 48%)
  • electronics and appliances (up 32%)
  • family apparel (up 11.8%)
  • restaurants with beer and wine (up 40%)
  • hardware (up 30%).

Recognized by Family Circle magazine as one of “America’s 10 Best Towns for Families,” La Verne emphasizes a first-rate quality of life. A stable and long-serving city government has planned for La Verne’s future by creating new upscale neighborhoods, preserving historic craftsman districts, nurturing La Verne’s charming Old Town, creating Class A business park facilities, promoting a major public art program, and enhancing Foothill Boulevard’s reach as a major retail corridor. The city is safe, with its own fire and police departments and the lowest crime rate for serious crimes among 14 neighboring cities.

La Verne’s 2 million-square foot high technology business park is approved for a 400,000-square foot expansion. Brackett Airport and the nearby Fairplex are super-regional resources for business.

Outdoor enthusiasts flock to nearby Bonelli Regional Park, which offers swimming, boating, and fishing as well as equestrian and hiking opportunities. La Verne’s 17 parks, 4 area golf courses, and foothill trails support healthy and active lifestyles.

Education is a community-wide priority. Founded in 1891, the University of La Verne has been at the heart of the city from the beginning. Today, the University provides 7,500 students per year with a high quality university experience with excellent faculty to student ratios. Bonita Unified School District maintains high standards with 4 of 8 elementary schools recognized as California Distinguished Schools and one awarded designation as a 2012 National Blue Ribbon School. The two high schools rank in the top 5% in the nation.